Happy Birthday To Us

Well, it's one year ago we started publishing, so that's a happy-birthday to us. Let's see where we stand since we typed "I'm back.....".

On the Facebook side, we have (as of today) 340 "likes", which represents something like 60% of our current membership of 500+. In reality, of course, it isn't so cut-and-dried. We have likes from all over the country, indeed the world including the UK and Australia (I wouldn't get too excited by any page-views from the Philippines, one suspects these are just misdirected searches for the TA's other name). On a monthly basis, about 75% of our "likes" check in with us via Facebook. So, about 45% of our members (75% of 60%) use Facebook to keep tabs on us, which makes it a reasonably effective and efficient way of reaching our membership. Then there's the multiple-reader effect; if one person in a house reads, then it reaches all members of that house.

The demographics of our FB friends mirror what we think our reality is; we are an organisation of 25-45 year-old guys being chased (in the words of ex-Pres Dan Gautreau) by the 25-45 year old women.

Onto the blog you're reading now; the TurnAround. We've published a round 100 articles (101 with this one), with just under 8000 page-views. A huge shout-out goes to all the contributors; Kurt Stevenson, Mark "Cookie Monster" Campbell, Marie-Claude Gregoire, Chris "Bighead"Milburn and Ryan MacDonald all contributing directly, whilst Ron MacDougal, Mike Parker and the crew at Live Multisport have all contributed ideas, content and the like. As we always say, this is your blog, not mine, and a sincere thank-you for making this what it is. Keep 'em coming.

It is nice to see that when ranked articles contributed by Ryan, Cookie and Chris all make the top-ten list.

The global reach of the TA is impressive. Most page-views are from Canada, with 500 from the States, >150 from the UK, 120 from Oz and a handful each from Germany, China, Denmark, Japan, Slovenia and Russia. The TA can take the credit for some of those UK hits when we were updating the blog from Worlds, but we're pretty sure we weren't anywhere near the Pacific or Eastern Europe this year.

Most of you reach the blog through a Facebook update or by googling "triathlon + nova + scotia + blog". In an interesting snap-shot, we see TNS collectively is still predominately on PCs and most of you still use Internet Exploder with a few iconoclasts on Chrome or Firefox or something even more exotic. No judgement, just saying. Very few of you use us Mobile. Is the blog limited on mobile devices or is finding TNS when out and about not of importance to you? Let us know.

Also, as you'll have noticed, we recently automated the Facebook/blog update system. We added a couple of other news-feeds we thought you might like. If you find this annoying (the ITU updates a lot) let us know and we'll think about taking that bit down.

At the recent TriCan AGM and Sport Leaders Conference we collectively found, in talks with communications professionals and other triathlon PSOs, that we could be doing so much more with social media but, and this is a bit but (no jokes please) compared to other PSOs we are kicking ass and leading the way! Nice to see TNS showing well at the national level.

In the coming year we'll try to use these tools more effectively. We've already started to use Facebook as a calendar and we'll continue to use it as a separate online calendar with race-dates and other dates (such as the awards banquet - November 5th 2011 - mark your calendars now). The blog has already spawned a second blog, that of the Provincial Training Centre; between the TA's inane spouting and Shane's altogether saner advice on the PTC blog, we'll try to keep you informed. trained, motivated and occasionally amused.

We said last year we would "sort out" trins.ca and we're still trying to do that. So, in the meantime, use FB and the blogs as your primary point of contact, and whenever anyone asks, send them to those URLs to get a taste of who we are and where we're at.

Here's to another fruitful online year!

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Oh; who's bringing cake?